Work

Empowering West Midlands manufacturing SMEs in uncovering business challenges, exploring AI opportunities, and developing tailored proof-of-concept solutions. Through a user-centred approach, the AI Adoption Accelerator Programme delivered measurable efficiencies, enhanced AI literacy, and enabled businesses to harness AI for sustainable growth.

Led the UX redesign of the UK’s Real-Time Gross Settlement (RTGS) system, a critical component of the national financial infrastructure. Through a user-centred approach, developed scalable and intuitive designs that enhanced usability, ensured regulatory compliance, and supported the secure processing of over £750 billion in daily transactions.

Designed and delivered the UX for DAZN Bet, integrating sports streaming with interactive betting to drive user engagement. Through a user-centred approach, improved navigation, streamlined user journeys, and enhanced in-play betting features, achieving a significant increase in customer interaction and conversion rates among DAZN’s Spanish audience.

Led the UX design for Pallet-Track’s Network Management System, improving operational efficiency and user workflows. Through research and a user-centred approach, delivered scalable solutions that streamlined processes, reduced reporting times, and enhanced real-time visibility for logistics operations.